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Endpoint: 40 Acres & A Mule Filmworks



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created on: 27/06/2019
by: bob (9189)
 
 

Brand properties

General info :
40 Acres and a Mule Filmworks is the business name of 40 Acres & A Mule Filmworks, Inc. the production company of Spike Lee.

The company is named after a famous episode of the early Reconstruction period. In 1865, General Sherman issued "Special Field Order 15", which ordered the distribution of lots of 40 acres (160,000 m2) to some freed black families on the Georgia coast, and also distributed some surplus army mules. After Abraham Lincoln was killed, Andrew Johnson revoked it, took the land away from the freed slaves, and returned it to the previous owners.

After the success of films Do the Right Thing and Malcolm X, Lee expanded the 40 Acres and a Mule Filmworks brand by opening clothing stores with merchandise that bore the 40 Acres and a Mule Filmworks emblem. Lee has also done several collaborations with Nike, Ecko Unltd. and Brooklyn Denim.

40 Acres and a Mule Filmworks also has an advertising division with DDB called Spike DDB located in New York City, New York. They have done Super Bowl, Nike and Lay's commercial spots. They have produced commercials and music videos in addition to Spike Lee's films.

In 2004, 40 Acres and a Mule Filmworks moved all of its operations to New York City with headquarters in Brooklyn. 40 Acres and a Mule's headquarters is located on South Elliott Place in the Fort Greene neighborhood of Brooklyn.
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Item number : 26913

Submitted by : bob (9189)
on : 27/06/2019