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Endpoint: Pantene



00:31
Videos (5)
created on: 27/11/2023
by: bob (9202)
 
 

Brand properties

General info :
Pantene is a Swiss former-American brand of hair care products owned by The Procter & Gamble Company.
The product line was first originally introduced in Europe in 1945 by F. Hoffmann-La Roche AG of Switzerland, which branded the name based on panthenol as a shampoo ingredient.
It was full introduced in United States and around the world in 1985 by 100% full owned and purchased by American-based Richardson-Vicks, Inc. of United States on the same day in order for Vicks until that year and 100% full owned and purchased by American-based Procter & Gamble (P&G) of United States on the same year in order for P&G to compete in the "beauty product" market rather than only functional products.

The brand's best-known product became the 2-in-1 shampoo and conditioning formula, Pantene Pro-V (Pantene Pro-Vitamin). The product became most noted due to an advertising campaign in the 1989 in which fashion models said, "Don't hate me because I'm beautiful." Kelly Le Brock and Iman gained notoriety as the first television spokeswomen to speak the line.

By 1994, following its launch in 55 countries, Pantene was the #1 hair care brand around the world with sales reaching over $1 billion. By 1996, it was still leading in 78 countries and by 1998, it was the leading shampoo in 90 countries.
Relations :
Brand name used by [1945 - 1985] : F. Hoffmann-La Roche AG
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [1985] : Richardson-Vicks, Inc.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [1985 -] : The Procter & Gamble Company
This endpoint is approved in the database from previous submissions.
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Item number : 60529

Submitted by : bob (9202)
on : 27/11/2023