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Endpoint: Weil (Perfume)



11:02
Videos (3)
created on: 27/04/2023
by: bob (9191)
 
 

Brand properties

General info :
Weil is or was the name of a perfume brand that has a rich family history dating back to 1892 when brothers Marcel, Jacques and Alfred Weil founded their fur business Les Fourrures Weil at 4 rue Sainte-Anne, Paris, France.
They launched their first fragrance in 1927, both because the perfumes in vogue in those years damaged their sumptuous furs but also to cover the smell of certain furs. The company founded for that purpose is Parfums Weil SA. In the beginning no effort was made to sell the perfume. It was used for Weil fur advertising and was available to customers as a side product.

But then they started selling the perfume and even creating new ones (Cassandra, Padisha, Noir...). The fur was ultimately forgotten, with the Société des Parfums Weil having devoted itself entirely to perfumery. 1933, saw the birth of Secret of Venus, a scented oil for bath and body.

Marcel Weil passed away in 1933, but the house flourished and introduced several new fragrances, Bambou in 1934, a spicy floral with balsamic and tobacco notes. Then Cassandra, from 1936, is said to have taken two years to perfect, was a woodsy perfume with anise, spices and fruits.
Followed by 1937's Noir, a woody oriental perfume with a dominant tuberose notes and an extreme rarity, Un Parfum Persane, an oriental perfume with spices, ambergris, musk and magnolia. authored by Jacqueline Fraysse.

During World War II, the furriers were forced to close their Paris company and escaped to the USA. It was here that they opened a distribution office and set up production at their perfumery renamed Societe Parfums Weil Paris, Inc., located at 745 Fifth Ave., New York. During this time, they released Cobra, a hauntingly spicy fougere perfume for women as well as the sensuous bath oil Secret de Venus.

In 1945 Antilope was created and it became the most requested perfume at Weil for the next two decades.

1961 is characterized by the creation of Eau de Fraicheur. 1965: The foam baths (Antilope and Zibeline) and the Bain de Fraicheur come into being. 1967: the line for Man, Gentilhomme appears.

In 1946, the former shareholders recuperated and control of the company reverted to the Weil family who reformed Parfums Weil and after a few moves, settled at 15 rue Cortambert in Paris. In 1947, the eldest son of Marcel Weil, Jean-Pierre Weil joined Parfums Weil after completing internships at the laboratories of Firmenich and Chiris, Roure-Betrand. The result of his knowledge helped to compose the fragrance Padisha. This perfume was first registered in 1944, but I do not believe that it was ever released at that time. The 1947 perfume was based on the formula for Un Parfum Persane.

All of Weil's perfume bottles were made by Baccarat from 1927-1954. Jean-Pierre Weil, son of the founder, acted as chemist-perfumer for Parfums Weil.

Meanwhile, his cousin Jean-Paul Weil joined the company and acted as Commercial Director from 1958-1967. His collaborations with artists such as Raymond Loewy, Gautier-Delaye, Leonor Fini, Chaplain-Midy, Francoise Hardy and Mireille Darc ushered in a new era of the company, and brought fresh ideas to their promotions and advertisements to attract a younger clientele.

By 1960, the company was modernized with the help of both Jean-Paul and Jean Pierre Weil and launched the unisex cologne L’Eau de Fraicheur. It was composed of refreshing citrus notes: petitgrain, bitter orange, lemon and bergamot with herbal facets of verbena and marjoram and resting on a base spiked with lilac and cyclamen.

From 1962-1974, the company was managed by CEO Claude Weil, who was the youngest son of Marcel Weil. Claude’s unending devotion and painstaking vision was to bring back the prestigious allure of Parfums Weil and started to standardize the packaging used for the company. Much of the production became industrialized, with automated wrapping of the boxes in cellophane, filling of the bottles and the replacement of ground glass stoppers to the plastermeri caps.

The demand for Weil fragrances at this time was at its height and the supply was neverending, so the alcohol needed for the perfumes was increased. However, the risk of producing and housing too much alcohol was not ideal for a crowded city like Paris, as accidents can happen, so a larger factory would need to be built and moved out of the city. Unfortunately, the shareholders did not wish to make such a large investment and Parfums Weil was sold to the Aboulkers, who owned a perfumery in Algeria and the family built a large scale factory near Pacy-sur-Eure. In 1969, all of the accounting and manufacturing services were transferred over to the factory.

Under their ownership of the Alboukers new fragrances were released: the aromatic fougere Gentilhomme in 1966, the chypre floral perfume Weil de Weil in 1970, the fruity oriental chypre perfume Chunga in 1977, and another aromatic fougere Weil for Men in 1980. Jean-Pierre Weil left the company in 1971 to pursue other ventures in his life.

But success was finally granted to the modern incarnation of Parfums Weil in 1984 with the reformulation and relaunch of the aquatic fruity floral perfume Bambou. The woodsy men’s fragrance Kipling, was launched in 1986.

The Aboulkers sold Parfums Weil to Fashion Fragrances in 1989, who turned around and sold the company to Classic Fragrances Ltd, who then quickly sold it to Cosmetiques et Parfums de France in 1991. During this time, the fragrances Bambou and Eau de Fraicheur were reformulated and repackaged.

By 1994, Parfums Weil was sold to InterParfums. In 1995, the fresh floral perfume Fleur de Weil was introduced. Since, 2002, it was owned by Aroli Aromes Ligeriens, a division of Interparfums. It was under this subsidiary that the newest Weil fragrances were launched: the aromatic fougere Weil pour Homme in 2004, the floral perfume Sweet Bambou in 2005, the woody aromatic cologne So Weil in 2007 and the green floral perfume Eau de Weil in 2008.

A special collection named Les Merveilles de Weil was launched in 2010 and included the following perfumes: the citrus aromatic Reve de Weil, the floral woody musk Secret de Weil and the newly reformulated oriental Zibeline de Weil.

The newest fragrances for men were released in 2012, the woody oriental Wild Essence and the aromatic fougere Wise Essence.

Their recent offerings Emotion Essence, a floral perfume, and the oriental floral perfume Greedy Essence were created in 2013.

In 2018 the company Aroli SARL was liquidated.
Relations :
Brand name used by [2002 - 2018] : Aroli SARL
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [- 1991] : Classic Fragrances Ltd.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [1991 - 1994] : Cosmetiques Et Parfums De France SA
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [1994 - 2002] : InterParfums SA
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by : Parfums Weil SA
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Source :
ENA's

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Item number : 56345

Submitted by : bob (9191)
on : 27/04/2023
Refined by : bob (9191)
Last updated on: 04/05/2023