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Endpoint: London Fog (Clothing)



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created on: 17/07/2023
by: bob (9192)
 
 

Brand properties

General info :
London Fog is a brand name used by an American manufacturer of coats and other apparel. The company was founded in 1922 as the Londontown clothing company by Israel Myers.

Products manufactured by London Fog include trench coats, raincoats, jackets, parkas. Accessories include handbags and umbrellas.

During World War II the company was known for making waterproof clothing for the United States Navy. Following the war the company partnered with DuPont to make material for use in raincoats. These coats, which were the first to have a patented removable liner, were sold in Philadelphia, where they became very popular.

Myers started experimenting with different fabrics in 1951, working with blends of cotton and polyester to help make a waterproof fabric. London Fog introduced its first Maincoat and was found/sold in Saks Fifth Avenue in 1954, being one of the first companies to sell the raincoats and trench coats. The coat originally sold for $29.95, and named as a "Maincoat" by Myers so it could be worn all year around. The company went public in the 1960s. By the 1970s the company had its own stores and was manufacturing not only raincoats but also other types of clothes and accessories. At the time two-thirds of all raincoats sold in the United States were London Fog.
London Fog expanded internationally during the 1990s selling in places like the United Kingdom and China.

By 1976, Interco bought London Fog, then in a Wall Street take over, they leveraged a buyout that then pushed the company into bankruptcy in 1991. Ultimately the company was renamed to London Fog, Inc.

The original location of the London Fog Factory was in the Meadow Mill area of Baltimore, Maryland. The factory was then moved to Eldersburg, Maryland, on Londontown Boulevard in 1976.

In July 1988 Interco, Inc. announced that it would sell its clothing manufacturing group in a restructuring undertaken to fight a takeover bid. Near the end of December, Londontown CEO and president, Lieberman, along with four other top executives, organized as Eldersberg Acquisition Corp. and acquired Londontown Corp. for $178 million, taking it private in a leveraged buyout.

1993, Lieberman created London Fog Corp., a holding company, with Londontown Corp. as its sole subsidiary. He retired in June, selling his interest in the company.

In 1994, the company briefly left Eldersburg for Darien, Connecticut, but returned after less than a year.
London Fog had to file for bankruptcy protection in the fall of 1999, they also had to close over 100 stores.
In April 1994 Cohen merged London Fog Corp. with Seattle-based Pacific Trail, Inc., which had been making ski jackets and other outerwear since 1945, and was owned by GKH Partners. The merger gave GKH a 36 percent share of London Fog. Around this time, the company's name was changed to London Fog Industries.


In 2000, most of London Fog's offices moved to Seattle, Washington, although the distribution center in Eldersburg remained in operation until 2002.
London Fog Industries, was set to emerge from bankruptcy after shedding more than $100 million in debt in 2001.

In 2006, London Fog was acquired by Iconix Brand Group, Inc., selling the outerwear division to Herman Kay Company.
Iconix Brand Group agreed to purchase the London Fog name for $30.5 million (cash) with an additional $7 million in stock.
Relations :
Founded by [1922] : Israel Myers
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [1988 - 1990] : Eldersberg Acquisition Corp.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [2023] : Icon DE Holdings LLC
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [2006 -] : Iconix Brand Group, Inc.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [1976 - 1988] : Interco, Inc.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [1993] : London Fog Corp.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [1994 -] : London Fog Industries, Inc.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [1991 - 2001] : London Fog, Inc.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [1922 - 1930] : Londontown Clothing Co.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by : Londontown Corp.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by : Londontown Manufacturing Co.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [1990 -] : Merrill Lynch Capital Partners, Inc.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
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Item number : 57923

Submitted by : bob (9192)
on : 17/07/2023
Refined by : bob (9192)
Last updated on: 17/07/2023