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Endpoint: Lux (Soap)



11:55
Videos (3)
created on: 18/03/2026
by: Lo55o (14278)
 
 

Brand properties

General info :
Lux is a global personal care brand developed by Unilever PLC.

The brand was founded by the British firm Lever Brothers Ltd., now known as Unilever, in 1899.
Lux Soap was introduced to America in 1925 by the Lever Brothers. It was a white soap packaged in pastel colors designed to be comparable to the finer French soaps, but more affordable.

Lux Soap's Hollywood campaign along with its many other advertising efforts, would assist Lux Soap in becoming a worldwide leader in soap sales. As the focus of advertising shifted from the use of Hollywood starlets to a focus on everyday women, Lux Soap declined in sales and was removed from the shelves in the 1990s. Unilever shifted their focus to another soap, Dove.

Lux is still marketed primarily in South Asian countries, such as India, Bangladesh, Pakistan, Sri Lanka and Nepal. It is also marketed in Malaysia, Brazil, Japan, Thailand, the Middle East and South Africa.
Relations :
Brand name used by [1899 - 1929] : Lever Brothers Ltd.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [1929 -] : Unilever PLC
This endpoint is approved in the database from previous submissions.
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(4 items)

Item number : 72321

Submitted by : Lo55o (14278)
on : 18/03/2026