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Endpoint: DreamWorks Animation SKG



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created on: 7/12/2017
by: bob (9192)
 
 

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DreamWorks Animation SKG, (DWA in short) is the business name used by DreamWorks Animation SKG, Inc., the animation division of DreamWorks SKG, Inc. that was established as a separate entity in 2004.
The new division was headed by Jeffrey Katzenberg, while Steven Spielberg and David Geffen remained on board as investors and consultants.


DWA also inherited interests in PDI/DreamWorks. They made an agreement with their former parent to distribute all of their films until they deliver twelve new films, or December 12, 2010, whichever came last.

On January 31, 2006, DWA entered into a distribution agreement with Paramount Pictures, which acquired DWA's former parent and distribution partner, DreamWorks SKG, Inc.. The agreement granted Paramount the worldwide rights to distribute all animated films, including previously released films, until the delivery of 13 new animated feature films or December 31, 2012, whichever came last.

DWA's partnership with Aardman ended after the release of Flushed Away in November 2006, having delivered three out of five films. The announcement was made before the film's release, on October 3, citing "creative differences". DWA retained the co-ownership of rights to all films co-produced with Aardman, with an exception being Wallace & Gromit: The Curse of the Were-Rabbit (2005), for which they only kept the worldwide distribution rights.

On March 13, 2007, DreamWorks Animation announced it would release all of its films, beginning with Monsters vs. Aliens (2009), in stereoscopic 3D. Together with Intel, they co-developed a new 3D film-making technology, InTru3D.

In 2008, DWA extended its production pipeline into Bangalore, India, where they established a special unit within Technicolor, named DreamWorks Dedicated Unit. The unit is owned by Technicolor, but DreamWorks hires and trains the animators, who then contribute to DreamWorks projects. DDU at first worked only on TV specials, such as Merry Madagascar (2009), Scared Shrekless (2010), and DVD projects. Eventually they started contributing to DreamWorks' feature films as well, beginning with animating part of Puss in Boots (2011).

Since 2009, the studio has been a regular guest on the list of Fortune Magazine's 100 Best Companies to Work For.

In July 2012, DreamWorks Animation won a $155 million bid to acquire Classic Media, which has since been renamed to DreamWorks Classics.
In August 2012, DreamWorks Animation formed a joint venture with Chinese investment companies to establish a Shanghai-based entertainment company, named Oriental DreamWorks, to develop and produce original Chinese films and their derivatives.

DreamWorks Animation announced their launch into the television broadcasting business on December 9, 2014, by creating their own channel called The DreamWorks Channel.

On April 28, 2016, NBCUniversal officially announced its intent to acquire DreamWorks Animation for $3.8 billion. The company now operates as a division of the Universal Filmed Entertainment Group.
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Item number : 19345

Submitted by : bob (9192)
on : 07/12/2017