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Endpoint: CIC Video

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created on: 7/05/2020
by: Lo55o (8749)

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CIC Video was the business name of a home video distributor, established in 1980, owned by Cinema International Corporation (the forerunner of United International Pictures), and operated in some countries (such as United Kingdom, Australia, Brazil, Japan, France, Germany, Hungary, Italy, Netherlands, Belgium, Spain, Portugal, Mexico, Norway, Sweden, Denmark, Poland, South Korea, Turkey, Argentina, Colombia, Philippines, Chile and Venezuela) by local operators.
Outside North America, it distributed films by Universal Pictures (now owned by NBCUniversal/Comcast) and Paramount Pictures (now owned by ViacomCBS, which is owned by National Amusements), CIC's partners. DreamWorks films were added to the company output in 1998, as the fledgling studio had a worldwide video distribution deal with Universal.

When the distributor appointed Karl Oliver from Brooke Bond Batchelors to be its sales and marketing director in 1991, they wanted him to introduce "classic FMCG disciplines" to its marketing campaign. Oliver responded by reducing video cassette prices to and promote impulse purchasing as part of CIC Video's reformed distribution strategy. After the sudden death of CIC Video's president Roy Featherstone of an asthma attack on 17 July 1992 the distributor underwent restructuring with aid from senior Universal and Paramount employees. In 1994, Viacom purchased Paramount Pictures, enabling CIC Video to gain international distribution rights to shows from, among other networks, MTV and Nickelodeon, which came into effect in Australia in 1995 and the UK and other countries in early 1996.

In 1999, CIC Video was dissolved when Universal purchased PolyGram Filmed Entertainment and reorganized its video division under the Universal name. Paramount Home Entertainment became CIC Video's successor. The last videos with the CIC label were released in 2000. Meanwhile, the distributor signed sales and distribution contracts with local market producers in Europe to increase profit and the brand name of CIC Video remained in the short term in markets where Paramount Home Entertainment were absent.
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Item number : 30822

Submitted by : Lo55o (8749)
on : 07/05/2020