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Endpoint: Gianni Versace (Brand)



22:36
Videos (7)
created on: 2/08/2021
by: Lo55o (12478)
 
 

Brand properties

General info :
Gianni Versace was the brand name used by fashion designer Gianni Versace and his company Gianni Versace S.r.l., an Italian luxury fashion company and trade name founded in 1978.
While the Versace brand started in 1978, Gianni did not release a logo for the company until 1980, at the time only featuring the name Gianni Versace. During this time, the brand (then named Gianni Versace) released their first full collection, Haute Couture, in 1989.
It was not until 1993, over a decade after the first logo was debuted, that the now famed Medusa's head was introduced as a staple of the brand. The selection of the Gorgon Medusa is one that drew many questions. However, the choice of such a notable emblem doubtlessly assisted in the propulsion of the brand to international acclaim.
After the murder on Gianni Versache the name was shortened to Versace in 1997.
The company produces upmarket Italian-made ready-to-wear and accessories, as well as haute couture pieces under the Atelier Versace brand.
The Versace logo is the head of Medusa, a Greek mythological figure. The logo came from the floor of ruins in the area of Reggio Calabria that the Versace siblings played in as children. Gianni Versace chose Medusa as the logo because she made people fall in love with her and they had no way back. He hoped his company would have the same effect on people and on those who wore his clothes and shoes.

The Versace brand is known for its innovative designs having symbolic flashy prints and bright colors but with style.
The company announced in 2018 that it would stop using fur in its collections.
On 25 September 2018, Michael Kors Holdings acquired all outstanding shares in Gianni Versace S.r.l. for $2.12 billion (USD); the acquisition was completed on 31 December 2018, keeping on Donatella Versace as head of creative design.

In 1972, Gianni Versace designed his first collections for Callaghan, Genny, and Complice. In 1978, the company launched under the name "Gianni Versace Donna." The first Versace boutique was opened in Milan's Via della Spiga in 1978. Versace was one of the few independent designers who was in control of everything about the brand, from designing to retailing.
In 1982, the company expanded into the accessory, jewelry, home furnishing, and china industries.
In 1993, Donatella Versace created the "Young Versace" line as well as "Versus."
In 1994, the brand gained widespread international coverage due to the black Versace dress of Elizabeth Hurley, referred to at the time as "that dress".

Versace was often described as the "Rock n' Roll designer" because they designed for many famous clients, including Elton John and Michael Jackson, and various famous women. Versace designed the stage costumes and album cover costumes for Elton John in 1992. Versace has also designed clothing for the Princess of Wales and Princess Caroline of Monaco. The Versace company is known for using the same models in their ads as they do on the runway.

After the murder of Gianni Versace in 1997, his sister Donatella Versace, formerly vice-president, took over as creative director, and his older brother Santo Versace became CEO. Donatella's daughter Allegra Versace was left a 50 percent stake in the company, which she assumed control of on her eighteenth birthday.

The company's profits were in decline in the early 2000s; Fabio Massimo Cacciatori was hired as interim CEO to reorganise and restructure the Versace Group in 2003. Cacciatori resigned in December 2003 due to "disputes with the Versace family". From 2004 Giancarlo di Risio, from IT Holding, was CEO of the group until his resignation in 2009 due to disagreements with Donatella.
In May 2016, the Versace Group appointed Mr. Jonathan Akeroyd to the position of CEO and member of the company's Board of Directors.

In February 2014 The Blackstone Group purchased a 20 percent stake in Versace for €210 million.

As of 2016, more than 1500 boutiques operate worldwide; the first boutique outside of Italy was opened in Glasgow, Scotland, in 1991.

On 24 September 2018 Michael Kors announced that it offered a deal to buy Versace for 2 billion euros. In September 2018 Versace announced that one hundred percent of all Blackstone and Versace family shares had been sold to the Group Michael Kors Limited.

In January 2019, Gianni Versace S.r.l. joined Capri Holdings Limited, forming a new global fashion luxury group together with Michael Kors and Jimmy Choo. The acquirement with Michael Kors cost $2.2 billion dollars.
Relations :
Founded by [1978] : Gianni Versace (Designer)
This endpoint is approved in the database from previous submissions.
Brand name used by [2019 -] : Capri Holdings Ltd.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by : Gianni Versace SRL
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [2018 - 2019] : Michael Kors Holdings Ltd.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Renamed to [1997 -] : Versace
This endpoint is approved in the database from previous submissions.
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Source :
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Brand

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Person

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Item number : 42111

Submitted by : Lo55o (12478)
on : 02/08/2021