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Endpoint: Versus (Versace)



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Videos (6)
created on: 13/07/2021
by: Lo55o (12474)
 
 

Brand properties

General info :
Versus was a diffusion line of Italian luxury fashion house Versace.
It began in 1989 as the first diffusion line by the house, a gift by the founder Gianni Versace to his sister, Donatella Versace.
After closing in 2005, Donatella resurrected it in 2009 with a capsule collection of accessories designed by emerging British designer Christopher Kane.
In 2018, Versace integrated Versus with another diffusion line of the brand - Versace Jeans, forming Versace Jeans Couture, which currently operates as the company's only diffusion line.

After the success of Gianni Versace SpA in the early and mid 1980s, the company's founder Gianni Versace created the house's secondary line, Versus, as a gift to Donatella, his sister, muse[clarification needed], and vice-president of the company.

The first fashion show was presented in Milan in 1990. Between 1995 and 2003, each season's collection of ready-to-wear, accessories, eye wear, and watches were presented in New York during New York Fashion Week. Versus was known for its distinctive rock-chic look that Donatella favored and used to influence the house's main collections. During 2004, when the company was facing a downturn in profits, Versus was reduced to a limited collection of accessories, eventually being shut down with the final show; the menswear spring/summer 2005.

In 2009, Donatella Versace began a stylistic collaboration with English designer Christopher Kane, marking the re-launch of the brand in February 2009 with a special "capsule of accessories", distributed through selected multibrand stores. After working with Kane, M.I.A. created a capsule collection. In December 2013, Versace announced that Anthony Vaccarello would create a capsule collection for Versus.
Relations :
Brand name used by : Gianni Versace SpA
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Founded by : Gianni Versace (Brand)
This endpoint is approved in the database from previous submissions.
Source :
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(4 items)

Item number : 41130

Submitted by : Lo55o (12474)
on : 13/07/2021
Refined by : Lo55o (12474)
Last updated on: 13/07/2021