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Endpoint: Tom Ford (Brand)



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created on: 23/03/2022
by: Lo55o (12474)
 
 

Brand properties

General info :
Tom Ford is the brand name used by Tom Ford SA, a luxury fashion house founded by designer Tom Ford in 2005.
Its product line features ready-to-wear and made-to-measure offerings, as well as footwear, accessories, handbags, cosmetics, and fragrances.

Tom Ford departed his position as creative director at Gucci in 2004 and founded his own eponymous label in April 2005. The Tom Ford retail brand concept, described as the first true luxury brand of the 21st century, began in 2004 as a venture between Ford and his business partner Domenico de Sole with the launch of a cosmetics line. In the same year, Ford announced his partnership with Marcolin Group to produce and distribute optical frames and sunglasses. In 2005, he launched the Tom Ford Estée Lauder Collection of cosmetics.

tomford.com was launched in October 2006, initially only offering descriptions of the brand's products and later on hosting an online store.

In April 2007, the first directly owned Tom Ford flagship boutique opened at 845 Madison Avenue in New York City.

In September 2010, Ford debuted his label's women's ready-to-wear collection at his Madison Avenue store. The event featured celebrity models such as Beyoncé, Julianne Moore, Lauren Hutton, Daphne Guinness, and Rita Wilson.

In November 2015, the house opened its Miami flagship boutique in that city's Design District. In November 2017, it opened its first beauty store in London.

As of 2017, Tom Ford Beauty, owned by Estée Lauder, estimated $1 billion in sales.

As of 2020, Tom Ford was the major shareholder of Tom Ford International, holding 63.75% of the shares.

Since its inception, the label has been criticized for using naked women in various advertising campaigns. Various journalists asserted that the ads were vulgar, sexist, or objectified women. One ad featured a nude woman holding a bottle of perfume between her legs. Another featured a naked woman ironing a man's pants while he read a newspaper. A separate ad was banned in Italy.

Responding to criticism that he objectified women, Ford stated he is an "equal opportunity objectifier" and is "just as happy to objectify men". He argued, "you can't show male nudity in our culture in the way you can show female nudity" and pointed out that he did a male nude ad while at Yves Saint Laurent which was pulled from circulation.

In 2014, the brand released a product called the "Penis Pendant Necklace". The product caused some controversy, with Christians calling it offensive due to the pendant being shaped similar to a Christian cross or crucifix. Ford replied that "it was not meant to be a cross, it was a phallus" and "people read into things what they want to".

The creation of the brand is detailed in the 2021 monograph Tom Ford 002, co-authored by Ford and fashion journalist Bridget Foley. The book is published by Rizzoli International Publications.
Relations :
Founded by [2005] : Tom Ford (Fashion Designer & Filmmaker)
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Item number : 47358

Submitted by : Lo55o (12474)
on : 23/03/2022
Refined by : Lo55o (12474)
Last updated on: 23/03/2022