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Endpoint: Alexis Barthelay (Brand)



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created on: 18/10/2021
by: Lo55o (12478)
 
 

Brand properties

General info :
Alexis Barthelay is the eponymous brand name used by Alexis Barthelay SA, a fine jewellery and watches company founded in the 1930’s in Paris by Alexis Barthelay.

A great connoisseur of gemstones, Alexis created exceptional pieces for the most renowned jewellers of the Place Vendôme.
Watches became a fashion accessory, like any other piece of jewellery.
Alexis Barthelay was soon considered in the profession as one of the pioneers of a fashion revival in the field of watchmaking
Barthelay innovates by combining precious and semiprecious materials: gold and silver, gold and wood, onyx, coral, hard stone, etc. He cultivated his own original style, winning over an elegant clientele. Balanced shapes and harmonious colors were essential elements of his aesthetics.
In the 1980s watchmaking was marked by the arrival of electronics and quartz. Consumer aspirations placed growing significance on the look of a watch, thus Alexis Barthelay decided to use the new technology in order to develop ultra-flat models. « Elegance discovers quartz » became one of the brand’s advertising slogans.
In the highly competitive context in 1990s Barthelay developed several watch collections in stainless steel studded with diamonds. These were more affordable but were completed with the same care and demand for quality as luxury watches.
The « Sloane » collection in 1996, the « Ladybird » watches in 2000, and the « Lulu » collection in 2004 left an indelible impression, firmly establishing the fame of the brand abroad.
Since 1994, Alexis Barthelay, the son of Roland, run the company, and in 2005 the House of Barthelay joined the Franck Muller Group, one of the leading Swiss luxury watch-making groups.
Relations :
Founded by [1930s] : Alexis Barthelay (Brand)
This endpoint is approved in the database from previous submissions.
Brand name used by : Alexis Barthelay SA
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Source :
ENA's

Brand

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Magazines

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Item number : 44135

Submitted by : Lo55o (12478)
on : 18/10/2021