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Endpoint: L&M (Cigarettes)



created on: 15/07/2025
by: bob (10071)
 
 

Brand properties

General info :
L&M is an American brand of cigarettes, currently owned and manufactured by Altria Group, Inc. and Philip Morris International.
The name comes from the tobacco company founded in 1873 called Liggett & Myers, predecessor of today's Liggett Group, by whom L&M was originally produced.

L&M was launched in 1885 by Liggett & Myers as a brand of plug chewing tobacco. In 1952 or 1953, the first L&M cigarettes were created, and they were one of the earliest brands to have a filter that was not one-sided. When L&M was launched, their slogan was "American cigarettes of the highest quality with the best filter".
Liggett Group later made a proposal to take the brand international due to their success in the American market.
In 1999, the L&M trademark rights were acquired by the largest tobacco company in the United States, Philip Morris, and are still produced by them today.


The brand is popular in Latin America, central and northern Europe, the Arab World, and the far east and south Asia. They were not common in the continental US until a new roll out made them available in October 2007. According to independent investigation agency Business Analytics, in the second quarter of 2007 Phillip Morris brands took the first place in 25 Russian cities with a market share of 29.92%.

During a press conference, L&M was reported to have taken third place in the world by sales volume. Also, the L&M brand took second place among other cigarette brands produced by Phillip Morris International. Due to the labeling regulations in Europe banning the use of the word "lights", the names used to indicate the strength of the cigarettes were changed, e.g., L&M Lights are now called L&M Blue Label. The same happened in 2010 in the U.S when the Food and Drug Administration banned flavor descriptors such as "mild," "light", and "ultra light", though the color designations were already changed, like in Europe.

In December 1997, the ingredients used in L&M cigarettes were listed on the cartons. In addition to blended tobacco and water, L&M cigarettes contain 26 additional ingredients, which include: molasses, phenylacetic acid, and the oil of patchouli.

L&M was the fourth-largest cigarette brand in the world, with 92 billion cigarettes produced in 2007.
In 2016, L&M had a volume of 97 billion produced cigarettes. It is the third-best-selling international cigarette brand outside the United States and China.
Relations :
Brand name used by : Altria Group, Inc.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [1885 - 1999] : Liggett & Myers Tobacco Co.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [1999 -] : Philip Morris International, Inc.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Source :
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ENA's

Magazines

(6 items)

Item number : 70063

Submitted by : bob (10071)
on : 15/07/2025
Refined by : bob (10071)
Last updated on: 15/07/2025