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Endpoint: Busch (Beer)



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created on: 2/09/2025
by: bob (10263)
 
 

Brand properties

General info :
Busch is a beer brand owned by Anheuser-Busch Companies LLC, a fully owned subsidiary of Anheuser-Busch InBev SA/NV.

Busch Beer, an economy brand 4.3% lager, was introduced in 1955 as Busch Bavarian Beer; the brand name was changed in 1979 to Busch Beer.

The Busch brand was introduced largely in response to Major League Baseball rules in force in the 1950s, when stadium corporate naming rights were a fairly new and somewhat controversial concept. At the time, naming ballparks after alcoholic beverages was forbidden. Unable to rename Sportsman's Park "Budweiser Stadium" as a result, company chairman and then-new Cardinals owner Gussie Busch named the venue for himself two years before introducing Busch beer.

Other beers marketed under the Busch brand name are Busch Light, a 4.1% light lager introduced in 1989, Busch Ice, a 5.9% ice beer introduced in 1995, and Busch NA, a non-alcoholic brew. Ingredients are a mix of American-grown and imported hops and a combination of malt and corn. At a slightly lower price than flagship brand Budweiser, it competes directly with the MillerCoors brand Milwaukee's Best, Keystone/Keystone Premium, while Busch Light competes directly with Milwaukee's Best Light, Keystone Light and Southpaw Light and Busch Ice competes directly with the Milwaukee's Best Ice, Keystone Ice/V9 and Icehouse.

In September 2020, Busch released Dog Brew, a non-alcoholic beverage for dogs. The "beer" contains no alcohol or hops, but is made with pork bone broth, water, vegetables, herbs, and spices.

On June 16, 2025, Busch introduced a new flavor "Light Lime" which will be available for a limited time in 25 states.
Relations :
Brand name used by : Anheuser-Busch Companies LLC
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by : Anheuser-Busch InBev SA/NV
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Previously known as [1955 - 1979] : Busch Bavarian Beer
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
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Item number : 70719

Submitted by : bob (10263)
on : 02/09/2025