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Endpoint: Kenzo



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created on: 26/07/2021
by: bob (9306)
 
 

Brand properties

General info :
Kenzo is the brand name of Kenzo SA, a French luxury fashion house founded in 1970 by Japanese designer Kenzo Takada and owned by parent company LVMH.

Kenzo Takada was born in Japan and moved to Paris in 1964 to start his fashion career. He then became known for using Asian and Japanese influenced style with the construction of European fashion. He started with a 'Jungle Jap' boutique located at Galerie Vivienne and decorated in jungle inspired decor. He began with handmade women's clothing; reportedly, he made his first collection with $200 worth of fabrics bought at a large discount house in Montmartre. The brand became Kenzo after a fashion show in New York in 1976, as the American market considered 'Jungle Jap' too pejorative.

In 1983, Kenzo started designing men and then kids and home collections in 1987, followed by fragrances in 1988.

In 1993, luxury-products maker LVMH acquired Kenzo from SEBP and Financière Truffaut for about $80 million. From 1995, Kenzo also produced Kenzo Studio, a line was produced through a licensing agreement with the Bonaventure Group. While Kenzo developed the line’s fashion direction, Studio was sold only in the U.S. and Kenzo retail stores in China.

In October 1999, Kenzo Takada resigned as the brand's creative director. From 1999 until 2003, Gilles Rosier and Roy Krejberg designed the women's and men's lines, respectively.

From 2006 until 2008, over 100 of Kenzo's stores worldwide were refurbished.

From 2008 until 2011, Antonio Marras served as Kenzo's creative director, overseeing the brand in its entirety.
By 2011, Kenzo barely broke even, with annual sales estimated at about 150 million euros ($197.4 million).
By 2017, Kenzo built the accessories and shoe business to almost 30 percent of revenues.
In 2019, Kenzo ended its distribution agreement with I.T to take back control of its 35 stores in China via a joint venture with the same partner.
On June 25, 2020, Kenzo unveiled its first American flagship store in SoHo, Manhattan.
Relations :
Founded by [1970] : Kenzo Takada
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Brand name used by : Kenzo SA
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Brand name used by [1993 -] : LVMH Moët Hennessy Louis Vuitton SA
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Item number : 41727

Submitted by : bob (9306)
on : 26/07/2021