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Endpoint: Alexandre Reza (Brand)



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created on: 6/05/2021
by: bob (9167)
 
 

Brand properties

General info :
Alexandre Reza is the brand name of a jewelry concern founded by Alexandre Reza in 1981.

Alexandre Reza (November 1, 1922, Moscow, Russia - January 15, 2016) was a Paris-based jeweler known for his diverse and rare collection of precious gemstones. He is lauded as the greatest gem collector of modern times.

Alexandre Reza was born in 1922 in Moscow, of ancient Samarkand heritage. The son of a jeweler, he moved to France with his family when he was a child. He set out on his own at the age of eighteen, the same time as the onset of World War II.

After the war, he began his career as a diamond expert, traveling extensively to source each stone, which served as the key design inspiration for his work. Early on, he supplied gems to jewelry brands such as Boucheron, Bulgari, Cartier, Chaumet, Harry Winston, Louis Gérard, and Van Cleef & Arpels.

After more than three decades of acquiring and selectively selling fine diamonds, he founded his eponymous jewelry house in 1981 on the Place Vendôme in Paris. He also established retail presence in Geneva, Cannes and Monaco to offer Haute Joaillerie: suites of necklaces, bracelets, earrings, rings, and objets d'art made from rare diamonds, emeralds, rubies, and sapphires. Alexandre Reza’s creations are known for their opulence, splendor, extravagance, and extraordinary craftsmanship. According to auction house Sotheby's, "movement, lightness, composition, and harmony are the key words of his designs." In 1997, The Mirror described him as "probably the top jeweller in the world for the rich, famous and royalty." Previously, he has been a target of high-stakes theft. In June 2001, a necklace worth EUR 1.8M was stolen from the brand's salon in Cannes. In 1994, armed robbers stole approximately $21 million in gems from the jeweler's salon in Paris.

In May 2010, Sotheby's sold a 5.02-carat fancy vivid blue diamond set in a toi-et-moi (me and you) ring alongside a white 5.42-carat diamond for US$6.3 million, establishing an auction record price for a jewel by Alexandre Reza. In November 2010, a pair of fancy blue diamond and diamond pendant ear clips "soared to $1.79 million, tripling the low end of its pre-sale estimate."

In early 2008, Olivier Reza, the son of Alexandre Reza who frequently traveled with his father to examine and acquire rare stones, returned to lead the company following a successful career in international banking. He downsized the Paris salon, as well as sold all European stores.
In June 2012, he re-opened a salon on the Place Vendome, and recently completed his first jewelry pieces with an eye towards continuing the family’s legacy and expanding the Alexandre Reza collection.
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Founded by : Alexandre Reza (Person)
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Item number : 39507

Submitted by : bob (9167)
on : 06/05/2021