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Endpoint: Gérald Genta (Brand)



05:28
Videos (11)
created on: 13/09/2021
by: Lo55o (12465)
 
 

Brand properties

General info :
Gérald Genta is the eponymous brand name of Gérald Charles Genta (1 May 1931 – 17 August 2011), a Swiss watch designer and artist.
He is known for his eponymous line of timepieces as well as his design work with other high-end watch manufacturers, including IWC, Omega SA, Universal Genève, Patek Philippe and Audemars Piguet.
Christie's auction house of New York has called Genta's work "the Fabergé of watches", while The Wall Street Journal has called them the "world's most complicated and pricey watches".
He started his own brand in 1969.
During the 1980s, Genta obtained special licensing with The Walt Disney Company and distributed a limited edition of Disney character watches to the public; previously, they had been an unofficial private request by one of Genta's repeat customers. The dials consisted of illustrations of Mickey Mouse, Minnie Mouse, Donald Duck, Scrooge and Goofy, with cases made of 18 carat gold. Designed in Le Brassus, Switzerland, the watches retailed between $3250–$3650 in 1988.
In 1994, he designed the Grande Sonnerie Retro, the world's most complicated wristwatch, and priced at approximately $2 million.
After his eponymous company, trade marks, patents and designs were acquired by Bulgari in 2000, Genta resigned and created a new venture called Gerald Charles.
After the fusion with Bulgari its teams and knowledge were integrated into the Bvlgari watches manufacture at Le Sentier.
As of 2010, Gérald Genta watches were marketed solely under the Bulgari brand.
In 2019, Bulgari celebrated the 50th anniversary of the Gerald Genta mark.
Relations :
Founded by : Gérald Genta (Person)
This endpoint is approved in the database from previous submissions.
Brand name used by [2000 -] : Bulgari SpA
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
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Item number : 43416

Submitted by : Lo55o (12465)
on : 13/09/2021